Kelsey Pelletier

If your life was a movie, would it be worth watching?

There is a level of work and commitment that most of the couch-bound, screen scrolling masses will never understand. A level of achievement and satisfaction that will never be known by those who cower from the immensity of the task that is given to them by virtue of their dreams and ambitions. An inheritance that is theirs by birth, but they are beaten down by fate and circumstance. Separated from an infinite wellspring of potential futures by a world that told them “No.” and they believed it.

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Then there are people like Kelsey Pelletier of White Lightning Media. When I first saw Kelsey, he was hanging over the boards at a PBR Bull Riding event here in Grande Prairie, getting what must have been a sick shot of a local bullrider trying his best to hold on for 8 seconds. With his huge beard, broad stature, and cowboy hat pulled low, he looked as much a part of the rodeo as the riders and the stock contractors. A man in his element, doing his level best to capture the essence of such a powerful and primal event. His t-shirt read “White Lightning Media.” I looked it up on the spot, determined to find out who this person was, and why they were so at home with a camera in their hand.

Shortly after the PBR event, I reached out to Kelsey, and after a few months of us trying to get our schedules to synch up, he joined us in the studio to tell us all about how he got started as a photographer, videographer, and filmmaker here in Grande Prairie, AB. It’s a heck of a story.​

A story about following your dreams. A story about allowing curiosity to pull you out of the rigid expectations of the "regular world” and to allow yourself to believe that your abilities and ambitions have value. To put in the work. Make the sacrifices. Take the long hours, and the low pay, and make your failures your most valuable lessons. To keep going.

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If I can take anything about Kelsey Pelletier’s story, it would be that this life is a heck of a ride. Here’s to holding on.

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As always, we hope you find this episode as much fun to watch and listen to as we did while making it.

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Kelsey Pelletier can be reached through his website www.whitelightningmedia.ca, on Instagram, LinkedIn, and Facebook: @whitelightningmedia. For weddings: @whitelightningelegance

Kelsey Pelletier provides photography for the Northwestern Polytechnic Wolves, has done work for the City of Grande Prairie, Government of Alberta, and for private businesses here in the Peace Country.